Client
7:ans Hamburger Bar

Brief
Brand engagement

Role
Concept Developer, Graphic Designer, Retoucher

Description
During my time in the intern team Stendahls//Virus, the hamburger bar known as 7:ans needed a campaign for the summer. The history of 7:ans goes back to the seventies, but is nowadays probably most known for being Swedish singer-songwriter Håkan Hellström’s go-to place. It doesn’t get more “Gothenburg” than that! So we wanted to remind Gothenburg’s people that whatever the occasion – 7:ans Hamburger bar is an essential part of the city. How? Well… as 7:ans has always done it; with tounge-in-cheek and burger-making.

Rock legend playing on Gothenburgs biggest stage? Say hi to “The Boss”: an americanised homage to the returning artist. A certain popular tv show airing the season’s last episode just before summer? “Summer is Coming”. By making these, and several more, time-limited deals, 7:ans could position themselves as a relatable, bold and relevant business experiment and do things in their own, personal, and very “Gothenburg” way.

Software used:
Adobe Suite