Client
Church of Sweden - Essunga parish
Mission
Create a visual identity for the parish, focusing on print
Description
Part of my assignment as the communicator for Essunga parish included re-working the print material produced in-house. There was a definite need for a unified identity across all sections; be it church service, child care, funerary work or deaconry, to mention a few.
The identity needed to fit the national identity of the Church of Sweden, as well as representing the church on a local level. By using the national identity guidelines, setting a standardized approach to printed material and defining different sections of the organization through the use of symbols, color choice and imagery, my work resulted in a print identity that is a clear part of the Church of Sweden without sacrificing a local personality.
To finish things off, all broschures, folders, flyers and posters were converted into Microsoft Publisher templates, allowing the parish to use and re-use all printed material without the need for any advanced techical knowledge.
Software used:
Adobe Suite, Microsoft Publisher