Client
Head & Shoulders

Brief
Rejuvenate the Head & Shoulders brand

Role
Package Design, 3D Visualisation

Description
Head & Shoulders was the client for a 42 hours long "cross-program brief" at Hyper Island, mixing Digital Media Creative students with Motion Creatives. The goal was to reach out to a younger audience, or to paraphrase – Lose the "your dad's shampoo" reputation.

My team and I focused on a redesign of their packaging, where I took the role of designer and 3D modeller. Looking at what young adults and late teens consume, the main inspiration came from competing brands with a more minimalistic, transparent approach. The main challenge was to go in that direction without losing Head & Shoulders distinct visual brand.

Software used:
Adobe Photoshop, Blender 3D